Wear Eponymous SS14: My Model Moment

21 May 2014

Photograph by Laura McKinnon Photography
A few weeks ago, I set off on a journey to Glasgow, at The White Studios by Glasgow Green. I nervously walked up to the studio to begin my day as a model! You might have a wee laugh here, as I'm probably the most opposite looking to a model ever (damn you, petite legs & Kardashian booty), so it was extra special to actually get to do something like this. I've always been interested in pushing myself outside my comfort zone and hitting lots of bucket list goals in the process, so this was an opportunity I couldn't miss..

How did I get the opportunity, you ask? Wear Eponymous, the Glasgow fashion etailer formed by an entrepreneurial trio: renowned fashion photographer Laura McKinnon, make-up artist Elaine Burns & web designer Alan Armitage, put out a call on Twitter for bloggers to front their new SS14 campaign. It was all tied in with their brand ethos..
"We think everyone should embrace their individuality and eponymous means uniquely you. Shopping with us you're choosing to dress for yourself, to follow key trends without following the crowd and, most importantly, be your own story."
Image via Wear Eponymous

Fashion bloggers are widely known for their passion & individuality when it comes to styling up outfits, and the Wear Eponymous team knew that this kind of thinking would bode well with their brand values of being your own story.

And #WeStyle was born!

The final bloggers chosen to front the campaign were: me, Emily, Sophia & Kerry. Head on over to their blogs for their individual blogs from their day at the shoot! We were each provided with a piece of Wear Eponymous SS14 clothing to style up how we wished. I was given a dogtooth print long-sleeved blouse and I felt a li'l '60s in it! But Elaine gave me an impromptu '70s plaited 'do and grunged it up with texturising powder. I styled up my blouse with a simple black skater skirt, black tights, my vintage birdcage necklace (never without it!) and statement gold glittery platform heels - an ASOS purchase for last NYE.

Here are some behind-the-scenes photos from my day at the SS14 #WeStyle shoot. With thanks to the team for photographing me during my wee pose moments ha!

The finalised campaign images are being launched TONIGHT (Weds 21st May at 9pm) on the Wear Eponymous Twitter account during a bloggers' Twitter Party. Head on over to see me having my model moment in full.. I've had a sneaky peek at the images & the accompanying interview quotes with me (yep.. also on YouTube.. GULP!) and it's all very exciting.

The final images & accompanying video are now here!

Photography by Laura McKinnon Photography
Photography by Laura McKinnon Photography

Thank you so much to the blogger girls & Wear Eponymous team for a lovely day - I loved meeting everyone & having a goss with Elaine about make-up (BEST!) as well as being fed chocolates by Laura - my new twin, basically. I essentially found out I giggle a lot during photoshoots and am weirdly comfortable in front of a lens.. who knew?

What do you think of the campaign? Let me know in the comments below!


1 comment:

  1. Check you out you glowy little munchkin model - you're just too cute in all these photos!! Can't wait for the finished results <3 x


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